Multidisciplinary Art director/Graphic Artist with a focus on branding, experiential, and digital activations.
I love to guide brands into a visual discovery of their core values. Highly adept in creating eye-catching artwork and design to develop and reflect the true brand's identity. Skilled in collaborating with company founders, marketers, developers, architects, interior/graphic designers, and illustrators to create compelling brand strategies continually adapting to new business needs.
When creating a new identity or rebranding, all aspects of the physical locations and products get embedded in the visual executions and carefully adapted on a timeless design aesthetic that can flow from digital to physical experiences without hindering possible new revenue areas in the future.
ANALOG & DIGITAL ILLUSTRATION MIX
I use my Fine Arts Printmaking, sketching, and experimental media approach to design in a clean aesthetic adapting to a broad spectrum of styles.
Digital trends come and go, but a brand voice should adapt to fast-changing innovations while staying honest. Creating targeted activations from a simple GIF to full video production, I will give guide the client through a metric based approach to better suit their needs representing their values.
Finding solutions for unusual complex U/X problems is essential; brands are different and require an independent study trough analytics to find answers beyond arguments and facts tailored for the client.21